Brand Story

The legacy of Abhushanam is rooted in the humble, lower-middle-class beginnings of the Gupta family, built on a foundation of grit and shared dreams. The journey began in 1981 within the modest walls of a 12 ft x 15 ft shop called "Singla Churi, " founded by Vikas Gupta and his late brother, Yogesh Gupta. Through decades of dedication, it became a beloved local landmark for artificial jewellery and bangles. In 2019, this rich heritage met modern vision when Anish Gupta joined the family business. His arrival marked a strategic pivot, rebranding the venture as "Abhushanam" and culminating in the grand launch of Hisar's largest beauty store. Today, this 44-year legacy continues as a true family venture, supported by Santosh Gupta, Aashish Gupta, and Tamanna Gupta, blending traditional craftsmanship with contemporary elegance.

A Complete Beauty Destination

Abhushanam stands out as the one and only truly complete beauty store in Haryana, offering a diverse range of products under one roof. From luxurious artificial jewellery to exquisite bangles, high-quality cosmetics, and elegant lingerie, we cater to all aspects of beauty, ensuring that our customers can find everything they need to look and feel their best.

Our Growth Story

Since its inception, Abhushanam has experienced remarkable growth, with a staggering 400% increase in sales year on year. This growth can be attributed to our relentless commitment to quality, customer satisfaction, and continuous innovation.

Our Team

Abhushanam is more than just a business; it’s a family. Supported by dedicated family members Aashish Gupta and Tamanna Gupta, our team is driven by passion, creativity, and a shared vision of creating a world-class beauty destination.

Our Founders

  • Vikas Kumar Gupta

    With over four decades of experience in the artificial jewellery industry, Vikas Kumar Gupta brings unparalleled expertise and craftsmanship to Abhushanam. His dedication to quality and innovation has been instrumental in shaping the brand’s success.

  • Santosh

    From a homemaker to a successful businesswoman, Santosh Gupta’s journey embodies the spirit of resilience and determination. Her entrepreneurial vision and leadership have been integral to Abhushanam’s success.

  • Anish Gupta

    As a tech-savvy entrepreneur with a passion for innovation, Anish Gupta plays a key role in Abhushanam’s growth and development. His expertise in IT consulting, Digital Marketing and strategic planning has helped drive the brand forward in the digital age.

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Join the Abhushanam Experience

Whether you’re looking for the perfect piece of jewellery to elevate your look, high-quality cosmetics to enhance your beauty, or elegant lingerie to feel confident and comfortable, Abhushanam is here to help you shine. Discover the luxury of beauty at Abhushanam and experience the difference of shopping at Haryana’s premier beauty destination.

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